When referring to any brand, try to be as unspecific as possible. For example, instead of using the word 'Zoom' in your manuscript, use 'video conferencing software.' Instead of Facebook, 'social media,' instead of Instagram, 'photo sharing platform' (or something similar to these examples). You can find these errors using your word processor’s 'Find' feature (Ctrl+f or Cmd+f). The reasoning behind this rule is that, as academics, we want to be as unbiased as possible. Naming brands can be seen as an endorsement of said brand.